Anyone ever remember Azubu.tv? Getting high profile streamers (like Faker for Azubu) to jump ship to another platform never works because even if the entire audience follows them to the site (best case scenario), they don’t become users of the site: they’re just there temporarily.

When Faker streamed on Azubu, there were usually like 5k viewers total on the website. When he wasn’t? Maybe 500.

Unless there’s a very strong push by Microsoft to get a bunch more streamers, this will fail.

Written by

Healthcare-focused UX designer and researcher. Creator of two online courses on design communication and UX research planning: https://tinyurl.com/y5m2j42v

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store