How to create a hook that will engage your audience

The most important part of telling a story with a presentation

Photo by Sasha Yudaev on Unsplash

Hooks and attention

While supply of content of all types is going to infinity, the total amount of available Attention remains essentially static”-Kevin Kelly

The first step: Establish common ground

The two words “information” and “communication”’ are often used interchangeably, but they signify quite different things. Information is giving out; communication is getting through.


Creating a presentation hook

Writing a good hook takes practice.

UX Designer, Author, and Data Visualization Advocate. Author of Data Persuasion: Substack:

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