Kai Wong
Jan 12, 2023

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The goal of the user is not to "Seamlessly interface between internal systems". The goal of the user is spend as little time switching between pages, so they can save themselves (and their customers) time.

One is the Business view (i.e. here's how we might sell someone on the idea), and one is the user goal.

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Kai Wong
Kai Wong

Written by Kai Wong

7xTop writer in UX Design. UX, Data Viz, and Data. Author of Data-Informed UX Design: https://tinyurl.com/2p83hkav. Substack: https://dataanddesign.substack.com

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